Tech giant Apple has reportedly acquired Canadian artificial intelligence (AI) startup DarwinAI in an attempt to uplift its AI capabilities, particularly for on-device applications.
The acquisition, which with Apple’s focus on user privacy, comes as the company gears up for a significant push into generative AI in 2024.
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Appes’s Focus on Efficient AI Systems
DarwinAI has specialties in developing efficient and compact AI systems, a key feature for running AI directly on devices rather than relying on cloud processing.
This approach minimizes data transfer and enhances user privacy, a cornerstone of Apple’s product philosophy.
Key Talent Acquisition
Several key figures from DarwinAI, including AI researcher Alexander Wong who now joins Apple’s AI division as a director, are expected to contribute their expertise.
DarwinAI’s technology, which includes AI-powered visual inspection for manufacturing, could find applications across various Apple product lines and services.
Apple is reportedly prepping a wave of AI features for its upcoming iOS 18 update, potentially including an enhanced Siri and AI integrations within Messages, iWork, Apple Music, and more.
The company is also looking to use AI in its developer tools (Xcode) and customer service operations.
The Wrap
Apple CEO Tim Cook has hinted at groundbreaking advancements in generative AI expected later this year, suggesting significant user experience improvements.
Financial details of the acquisition remain undisclosed, with Apple maintaining its standard stance of not discussing specifics for such acquisitions.
